2010-2011 AdClub President
Michael Seay, Buckeye TeleSystem

August 2010 Article

If you don’t own a calendar, buy one. The Advertising Club of Toledo has everything you need to fill it for the next few months. First, dust off the headband and flip-flops…it’s time for AdBASH! If you haven’t participated in this annual fun volleyball competition, you’re missing out. Co-ed teams of 6 – 9 players will take the courts at International Park on Thursday, August 19^th, registration starts at 5:30. Food will be provided by Subway (Eat Fresh!) and a big thank you to all of our sponsors. Remember, there is a prestigious award for the best dressed team, have fun with it!

AdWORKS 2010 should also be on your calendar and hopefully you all are getting ready to put your talents on display for the business community. October 15^th should be circled with a big red star as the AdClub takes over the Dana Conference Center at The Toledo Hilton. With the new location, we’ve expanded our capabilities for exhibiting and entertaining prospects, but space is limited and will fill fast. If you haven’t yet reserved exhibit space or found a fit for sponsorship, give us a call! We can work to provide the perfect opportunity for your business to stand out.

One way to stand out at AdWORKS is to be featured in the annual Program Directory, given to every attendee. Your membership automatically guarantees you a spot in this “Who’s Who” takeaway guide. To take advantage of this, you need to send in your renewal information & payment no later than September 1^st. Renewal packets were mailed June 1^st, if you did not receive a packet you can click here to find all the information you need. We’ve also released new Corporate Membership levels to allow for more members from your office and to create a more “all-inclusive” experience. Please call or e-mail Patty if you have any questions regarding the levels of membership.

Your AdClub board is hard at work and energized to make your membership worthwhile. As always, please let us know if there is something you would like to see. Those ideas and creativity lead to things like AdWORKS and incredible social events.

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July 2010 Article

Hello, my name is Michael and I’ll be your AdClub President for the next 12 months.

It might sound like something you would hear from a tour guide, but that is how I plan to approach this next year. Allow me to be your guide on this incredible ride we’ll call AdClub 2010-11. On our journey I will introduce you to the incredible and fun opportunities available to you as AdClub members. We’ll encounter the ups & downs of this fluid economy, but the common goal of a marketing & advertising-rich community with numerous success stories will hopefully prevail.

You may notice by the adaptation of our logo that the Advertising Club of Toledo is 100 years old! We were able to take a glimpse back at history last month at our dinner program, Reminisce: An Evening of ACT Presidents. Heartfelt thanks to all of those past Presidents that participated as part of the panel and have held this office before me. I also would like to acknowledge and thank our newest addition to the past Presidents club, Sara Shiels. The now Ex-Officio has been a fantastic leader of the club and will continue to help us grow by serving as Chair of the 2^nd annual AdWORKS. If you have not secured October 15^th on your calendar yet, you’ll want to do that ASAP.

This year AdWORKS is shaping up to be another amazing event and the perfect opportunity to showcase your talents and the abilities of your business. We have secured a keynote speaker you will not want to miss. Dr. Martha Rogers will be returning to Toledo and we’re all excited to have this past board member talk to us about all she has seen on her way to the top. Be sure to take a look at the AdWORKS page on our website to view her incredible bio. For those that plan on exhibiting or attending at the reduced rate, you will need to make sure your membership dues are sent in. At the latest, you will want to have them in by September 1^st to have a listing in the Program Directory that will be distributed to all that attend.

This month Max & Erma’s is featuring an Advertising Club of Toledo fundraiser on July 29^th. Be sure to print the flyer on our website and take it in for lunch and/or dinner. The AdClub will then receive 20% of the profits! We encourage fasting for a couple days prior, allowing for the maximum amount of deliciousness!

In closing I would like to remind you to BeACTive and take full advantage of YOUR AdClub. We are extremely privileged to have one of the greatest assemblies of talented individuals with this years’ Board of Directors. Professionals from many different areas of expertise are lending their talents to help make this our most successful year. Please join me in welcoming each of them and feel free to contact us with any ideas, suggestions or opportunities you may have.

Thank you all,
Michael Seay

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2009-2010 Ad Club President
Sara Shiels, Toledo.com

June 2010 Article

It certainly is amazing how quickly a year can go by! I can’t believe I am already writing my final article as President. The year has had it’s challenges, but this has truly been a wonderful experience. I have always been a proud and active member of AdClub, and have enjoyed spending the last year being involved with basically every event and program the club puts on. And I will continue my involvement with the Club and also continue encouraging you all to get involved! BeACTive – there are so many opportunities for you to make this Club what you want it to be. Even if it’s just sending an email to share your ideas or thoughts we’d love to hear from you!

I would like to thank the Board for their contributions this past year. It truly does take everyone’s help to bring so many great events and programs to fruition. With so many individuals who are passionate about the betterment of the Club and the community we have created a year where I can proudly say I was President. The biggest milestone of my term was our first AdWORKS. I believe this is an event that is going to change how the AdClub is viewed by it’s members and the community. It’s such an important way for our membership to showcase themselves to the community. We are in the planning stages for AdWORKS 2010 – so be on the lookout for more information soon. Save the date of Friday, October 15 at the Dana Conference Center.

I’d also like to thank our Executive Director, Patty Schoepf. Patty keeps this Club running like a well oiled machine. It is truly an honor to work with someone who knows the AdClub so well. From its history to its future opportunities, Patty is the most valuable resource of the Club. So next time you see her, be sure to thank her for all she does!

The future of the AdClub looks great with the amazing talent and commitment of the incoming Officers and Board. And you are sure to see a lot of energy from your next President, Michael Seay from BuckeyeTeleSystem. Michael has been bringing great ideas to the Board for many years, and I can assure you the next year will be no different. It will be very exciting to pass the gavel to Michael at our June program.

I hope to see you all on June 16 for our special dinner program as we introduce our new Officers and Board of Governors. This program will also feature a panel of some of our finest past Presidents talking about the achievements of their terms, how the industry has changed in our city and anything else you want to ask them! We’ll kick the evening off at 5:00 p.m. with networking and a cash bar followed by the program and dinner at 5:30.

Thank you all again for a great year!
Sara Shiels, Toledo.com
2009-2010 Advertising Club of Toledo President

May 2010 Article

Thank you to all of you who could join us for a great end to April at AdBID! It was a gorgeous night at the Toledo Country Club to listen to the acoustic music while enjoying the warm weather outside or cheer on the Guitar Hero’s inside while playing some casino games. A huge Thank You to our sponsors for the evening The Blade Battle of the Bands and AccuShred. And to Off Contact Productions, Laura Carpenter Design, Bottomline Ink, and Mail Works for their contributions! I’d also like to thank all of our donors for great auction items. We had a successful night that will continue to support the efforts of the AdClub including contributing to our scholarship fund and helping us bring in great speakers. We are also very proud to give back to our community by partnering with BeInstrumental for the night! With the funds raised from AdBID they will be able to continue their mission of supporting local music education. Thank you all again for your support.

One of the many benefits of being an AdClub member is our great website. You can easily view the list of upcoming AdClub events and programs. Or find contact information for all of our members. Another great feature is the Career Opportunities page. Take advantage of this free posting that will be viewed by those in our industry, just send an email to director@adclubtoledo.org. Visit www.adclubtoledo.org or “Like” us on Facebook to keep up to date on all of the latest AdClub happenings.

And speaking of club happenings, we have 2 great programs coming up! May 19 join us at the Toledo Club for our regular luncheon program with Neil Ford from USATODAY.com. Neil will be discussing the evolution of online advertising and what the future has in store. Our June program is always very special as we introduce the new President, Board and scholarship recipients. This year we would like to make this program extra special by moving from lunch to a special dinner event. This will still be held on Wednesday, June 16 and include networking, dinner, a cash bar and a very special panel discussion from our past presidents. Come to hear what they have to share about the changes in the industry in Toledo and their experiences as AdClub President.

The AdClub will be serving up some fun for our newest event – AdIN! Join us on Friday, June 4 at Shadow Valley Tennis Club for a night of tennis and socializing. Whether you are a seasoned pro who could give Roger Federer a run for his money or a complete beginner who doesn’t even know who Roger Federer is, we’ll have something fun for you. Be on the lookout for more information soon!

We are also still accepting nominations for the next board term beginning July 1. This is your chance to be involved in making a difference with the AdClub! Please contact Patty Schoepf at director@adclubtoledo.org to nominate yourself or a colleague for a Board position.

Many Thanks,
Sara Shiels, Toledo.com
2009-2010 Advertising Club of Toledo President

APRIL 2010 Article

The reason so many of us get involved with professional, charitable, or networking groups is to be a part of something and support our community or our interests. With AdBID, the Ad Club’s yearly fundraiser just around the corner we are looking for YOUR help and support! Here’s how you can help:

• Take part by sponsoring a casino table and having the opportunity to deal a few hands, or be the bar sponsor and buy the first 50 people of the night a drink!
• Or help by contributing an item for the silent auction.
• But most importantly, be sure to get your tickets to the event – $35 each or 10 for $300.

With our Guitar Hero Theme and the added benefit of partnering with local charity BeInstrumental, we’re planning on a sell out crowd this year, so get your tickets soon! Visit www.adclubtoledo.org for complete event details and to see all of the great auction items you can bid on.

Another way you can support the Club is to get involved with our Need a Hand, Lend a Hand initiative. The Ad Club website is now a place where you can lend your many talents to local non-profits in need. Visit www.adclubtoledo.org/public-service to tell us more about what you can offer. We are in need of every service possible: web design, creative development, strategic planning, writing and anything else you are willing to offer that local non-profits may need! As the Club receives inquiries for those in need of a helping hand we will match them with someone who has the time and resources to help.

The best way you can give your time to the Ad Club is to join the Board! We are taking nominations for terms beginning in July. Please contact Patty Schoepf at director@adclubtoledo.org to nominate yourself or a friend. With many committee opportunities to choose from you can make your mark by being ACTive!

Many Thanks,
Sara Shiels, Toledo.com
2009-2010 Advertising Club of Toledo President

MARCH 2010 Article

You may be looking out your window at inches and inches of snow, but I promise you that this month will bring spring! Well… at least astronomically. So to help you get through these last winter blahs, the Ad Club has a few exciting events planned.

First, on March 17, our new Mayor of Toledo, Mike Bell will be our guest speaker for the monthly luncheon program. Mayor Bell will tell us about how he plans to market a new Toledo. Grab a few friends or coworkers and hear what he has to say.

Then wrap up your week of St. Patty’s Day parties with the ultimate party – AdPIN! Reserve your team today and see Ad Club bowling at it’s finest. This year we encourage you to pick your own theme for the night. And don’t forget, we’ve moved to Rossford Lanes located at 969 Dixie Hwy.

So by the time you’ve recovered from AdPIN you’ll be that much closer to spring showers and April flowers. And to AdBID on Friday, April 30th! Start practicing your Guitar Hero to be the rock star of the night. Or maybe blackjack is your game, we’ve got that too. If you are looking to get a really great deal on some silent auction items be sure to check our website often to see what we’ve got to offer. But if you are just looking for a great night out with friends we can definitely help you there too. This event is being held at the beautiful setting of the Toledo Country Club on the Maumee River where spring is sure to be in full force.

At this time I’d like to thank all of you who were a part of the 2010 ADDYs! Whether you attended the event to check out your competition, or were recognized with a prestigious award, or donated your time or service to pulling the night off, or worked on a piece that was entered in the show – we need all of you to be a part of this great advertising community here in Toledo. Thank you for your continued support and interest in creating a great club.

Many Thanks,
Sara Shiels, Toledo.com
2009-2010 Advertising Club of Toledo President

FEBRUARY 2010 Article

February may be the shortest month of the year, but for the AdClub it’s action packed.

We’ll kick off the month with another reason to get together with good friends for a cocktail – AdTINI! This social event will be held on Thursday, February 11 at the fabulous Georgio’s. Stop out for drink and appetizers and talk about who you think is going home with the most ADDYs!

Then on Thursday, February 25 join us for great thoughts and a great night at the Great Hall at the Stranahan Theater – it’s the ADDYs! Check out the gallery of incredible work your Toledo AdClub has to showcase. I’m so proud to be President of a club with so much talent! And this is our night to honor all of you who have submitted your work and are such an important part of the AdClub. We will also be honoring our Silver Medal Award recipient. Join us to see who has been chosen to receive this honor of distinction. So bring those important clients and all of your coworkers to celebrate your work. Contact Patty now for your tickets:  $45 each or 10 for $400.

AdPIN 2010 is going to be the greatest bowling event yet! Pick your own theme, get your team of 5 together and register now! Friday, March 19 at Rossford Lanes (please note this is a new venue – we’ve been at Interstate Lanes in the past). So get ready to Rock N’ Bowl, Quiz Bowl, Super Bowl or just Bowl!

As I mentioned last month, planning is underway for AdBID! The event will be held on Friday, April 30 at the Toledo Country Club and we intend to bring out your inner Guitar Hero. A portion of the funds raised will go back to our community by supporting the local charity BeInstrumental. Complete details will be made available to you soon, but start digging out those old instruments you haven’t played in years and donate them at AdBID to BeInstrumental to be used for music education in your community.

The AdClub is always looking for ways to give back to our community. Visit our website for information on Need a Hand/Lend a Hand. We aim to match not-for-profit organizations who don’t have a budget for advertising and design services with those who can help. Sign up now and we’ll contact you when we have a group in need.

Please also encourage any students you know to apply for the AdClub scholarship. Information and the application are available on the website – the deadline to apply is March 1.

Many Thanks,
Sara Shiels, Toledo.com
2009-2010 Advertising Club of Toledo President