August 2011

Need A Hand – Lend A Hand Project Update
International Boxing Club
written by:  Kathy Jex, in-house communications

Many thanks to fellow AdClub members Patrick Giammarco and Jerry Brown for helping with a summer project at the International Boxing Club. Executive Director Harry Cummins enlisted my assistance with putting together a business plan competition for the young members of the IBC who are hoping to become entrepreneurs in the future. The 3 high school students listened to guest lecturers who instructed them on various components of business and marketing. They then gave presentations to a panel of judges, as if presenting their business plans and asking for startup capital from potential investors. Patrick was an instructor on web sites, internet marketing and social media. Jerry served on the panel of judges that also included Laila Waggoner from R/P Marketing Public Relations and Joshua Peterson from the law firm of Eastman & Smith. Also assisting me with instruction were Pat Dutched of Bookkeeping In A Box and Bruce Lazar of Eastman & Smith.

And special thanks to former AdClub President Vicky Brymer, who sharpened her trophy assembly and engraving skills for me to create awards for our young entrepreneurs. Their contributions mean more than they know to future businessmen Trayvone, Louis and Ryan.

May 2010
BeInstrumental

BeInstrumental, a local non-profit organization, has a clear mission: music education. That was the main message that Laura Carpenter, creator for the group’s current face-lift, wanted to instill in the new identity. “I wanted the logo to be more about educating young minds, rather than merely instrument donation” says Laura. The result is a logo that is unique and truly memorable.

“As a non profit organization, we are constantly looking for ways to set ourselves apart from the pack and to spread our word to our community,” says Jeff Green from BeInstrumental. “The professionals from the Need a Hand, Lend a Hand program took our needs into account, and developed a fresh, new branding program for our organization, including a new logo, specific promotional material and a new website. I am truly excited to hand out my new redesigned business cards.

The launch of our new identity allows BeInstrumental to focus on what is important to us:  providing musical education assistance to aspiring artists. BeInstrumental wants to thank the Advertising Club of Toledo and offer a special thank you to Laura Carpenter, whose graphic design skills are top-notch.”

BeInstrumental, a fairly new organization, paired up with ACT for the annual fund-raising event, AdBid, this year and realized they would greatly benefit from utilizing AdClub’s pool of talented members to complete a redesign for their non-profit. This was Need a Hand, Lend a Hand’s first success story and will hopefully be one of many in the years to come.