May 2010
BeInstrumental

BeInstrumental, a local non-profit organization, has a clear mission: music education. That was the main message that Laura Carpenter, creator for the group’s current face-lift, wanted to instill in the new identity. “I wanted the logo to be more about educating young minds, rather than merely instrument donation” says Laura. The result is a logo that is unique and truly memorable.

“As a non profit organization, we are constantly looking for ways to set ourselves apart from the pack and to spread our word to our community,” says Jeff Green from BeInstrumental. “The professionals from the Need a Hand, Lend a Hand program took our needs into account, and developed a fresh, new branding program for our organization, including a new logo, specific promotional material and a new website. I am truly excited to hand out my new redesigned business cards.

The launch of our new identity allows BeInstrumental to focus on what is important to us:  providing musical education assistance to aspiring artists. BeInstrumental wants to thank the Advertising Club of Toledo and offer a special thank you to Laura Carpenter, whose graphic design skills are top-notch.”

BeInstrumental, a fairly new organization, paired up with ACT for the annual fund-raising event, AdBid, this year and realized they would greatly benefit from utilizing AdClub’s pool of talented members to complete a redesign for their non-profit. This was Need a Hand, Lend a Hand’s first success story and will hopefully be one of many in the years to come.